We here at NextRadio like to think of ourselves as local radio’s biggest fan, so we decided to find out how much influence Grammy winners and performers have on the songs you hear on your local radio station.
Last year, Kendrick Lamar may have lost to Taylor Swift for “Album of the Year,” but he clearly captivated the media with his iconic performance. Two days after the show, Lamar had a 47% increase in radio plays! Alabama Shakes successful performance led to a 56% spike in radio station plays.
This year, many of the nominees have already made a name for themselves on the radio. On its first day, Adele’s “Hello,” nominated for “Song of the Year,” was the fourth most heard song on U.S. radio!
Justin Bieber’s song “Love Yourself,” co-written by Ed Sheeran, is also nominated for “Song of the Year.” When asked about his thoughts regarding the outcome of the song and working with Sheeran, Bieber revealed to UK radio station, Capital FM, "We wrote a song together and basically it's one of my favorites on the album."
Mike Posner, another Grammy nominee, was impressed by the feedback and success of his hit song up for “Song of the Year,” “I Took A Pill In Ibiza”. He wrote the song with the intentions of it helping him break away from the music scene. In an interview with Radio.com he shared, “The track is about being done with the scene. The writing of that song has thrust me back into the scene. That I think [is] comical.”
The influence that Grammy nominees and performers have on what is played on your local radio station is clear. Make sure to tune into your favorite radio station to see for yourself the influence this year’s Grammys have on the songs your local DJ plays!